Seinde Signature Salon de Parfum, a well-known brand celebrated for its extensive array of exclusive luxury niche perfumes, has entered into an exciting new exclusive partnership.
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They will now offer the Toke Makinwa Perfume collection, adding to their already expansive selection.
The Toke Makinwa Perfume collection is a testament to the creativity and influence of one of Nigeria’s top lifestyle celebrities, Omotoke Makinwa.
This collaboration will introduce three captivating variants of the brand to Seinde Signature’s stockist.
These variants include Vogue, Dive, and The Intense, each offering a unique olfactory experience.
Toke Makinwa Vogue, housed in a distinctive red bottle, is an extrait de parfum featuring enchanting top notes of floral, jasmine, and blossom, accompanied by base notes of woody, musk, and amber.
The bold and luxurious Toke Makinwa Intense, presented in a striking black bottle, delights with top notes of florals and cinnamon.
On the other hand, the graceful Toke Makinwa Dive, showcased in a pristine white bottle, exudes subtlety with top notes of pink pepper, black currant, and grapefruit. Distinct from Vogue and Intense, Dive is an eau de parfum.
Crafted in France, the Toke Makinwa Perfume collection represents three years of dedication and creativity by Toke Makinwa and was officially launched in May 2024.
At the announcement of this partnership, Oreoluwa Olaseinde, the General Manager of Seinde Signature, expressed excitement over the alignment of visions shared by both brands.
Noting that Toke Makinwa Perfume and Seinde Signature cater to perfume connoisseurs who value unique and exceptional scents, this collaboration signifies a perfect match.
While Seinde Signature specializes in niche perfumes, Toke Makinwa Perfume captivates with its uniqueness and sophistication, making it a perfect addition to the Seinde Signature collection.
“I’m really excited about this collaboration,” said Makinwa at the unveiling. “Distribution was one of the key reasons why we did this partnership. You have to respect a brand that has its roots all around Nigeria. We didn’t want to work or stock at stores that only cater to the elites or people who live on the island alone. What about those in Ikeja, or people living in Port Harcourt or Abuja?”
Describing her brand as aspirational, Makinwa said her perfumes are made for every successful person who loves to smell good and loves and collects perfumes as well. “So it was important for me to collaborate with a store that they can walk into and experience the perfume and make their purchases.”
Makinwa also hinted at a future fragrance collaboration between Her and Seinde Signature which will epitomize the luxury and exclusivity of the fragrances as well as the Seinde Signature branding.
All three perfumes in the Toke Makinwa luxury perfume range would be sold exclusively at all Seinde Signature Salon de Parfum branches across Nigeria. Both brands plan strategic promotions across Nigeria to announce the exclusive collaboration.
